Do you love the internet? Do you love writing? Do you love fashion? Well, it seems as though you have all of the skills required for a successful fashion blogger. Pretty neat, right? More and more people are using the power of social media to reach others across the world, and blogging is a great way to embrace your passion and showcase it in your own way. However, becoming a fashion blogger isn’t as simple as it sounds. You might be the most fashionable writer in the business, but you still need to follow these rules before you can call yourself a blogger of fashion.
Showcase your USP
The fashion blogging market is pretty saturated, which means it can be difficult for people to get their name out there. After all, with so many people writing about the same looks and the same trends, it’s easy for people to fall through the net. The biggest decision you need to make during your fashion blogging planning process is deciding what your unique selling point is. Instead of focusing on fashion as a whole, it’s best to focus on a particular niche that you know better than anything else. This way, you can provide expert opinion and advice, and people know that they can come to you if they need to learn about grunge looks or Parisian chic…
Choose a catchy name
We all know that first impressions count, and that’s no different in the virtual world. Your blog name provides any potential readers with a little snapshot into who you are and what you’re about, so you need to make it catchy. You need to create something that will entice readers in and leave them wanting more, rather than offering a generic pun or take on your name or the fashion world. Unfortunately, nobody can really help you with this decision. It may take a few minutes, or it may take a few weeks to come up with this name, but it’s something you have to come up with on your own.
Design your brand
When you create your fashion blog, you are actually creating a brand for yourself. Because of this, you need to make sure that you design your brand to showcase your style and what you are offering. Of course, not everyone has the ability to take their website from zero to one hundred real quick so it may be that you need to hire the services of a web developer to create your vision. When doing this, you need to focus on a few different things. You need to focus on a logo, you need to focus on a banner, and you need to think about the general layout of your blog. Ask yourself this: If you were reading the blog, what would you want to see? Then go from there.
Once you’ve created the base layout for your blog, you’ve found your name, and you’ve also found your niche, it’s also time to create the content. To be a successful fashion blogger you not only need to have the know-how, but you also need to take some of the coolest pictures around!